PERSUASION WIKI
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Accelerating
Accelerating is one of the Four Ways to deal with emotional objections. It consists of agreeing with the person’s objection and then amplifying it until it becomes ridiculous, and asking the person to agree with it (or justifying themselves).
- “Maybe I should buy this product”
- “Maybe you should. Maybe everyone should change their mind. Maybe nobody should be a loyal customer. Maybe nobody should give their word. Do you agree with this?”
- “Uhhh… not exactly”
- “Maybe you should. Maybe everyone should change their mind. Maybe nobody should be a loyal customer. Maybe nobody should give their word. Do you agree with this?”
Or
- “Maybe I should buy this product”
- “Maybe you should. Why are you here?”
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