PERSUASION WIKI
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Exposure and Familiarity
Exposure and familiarity work to persuade because, the more someone is used to you/your value proposition, the more easy they are to persuade.
There are usually two types of exposure, and both work:
- Wide exposure. Someone knowing about you or your value proposition for a long time, as time goes by;
- Deep exposure. Short, intense experiences, such as a sales bootcamp;
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