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Kingmaker Perseverance

Introducing the Kingmaker Perseverance framework, a three-dimensional framework to establish more resilience by focusing on identity, focus and contexts.

Kignmaker Perseverance is my proprietary framework for the process of building perseverance within yourself. Whether you’re facing rejection in sales calls or facing significantly negative life events, perseverance is a critical quality to have.

I break down the perseverance process into three main components:

  1. Identity Strengthening;
  2. Reticle Adjustment;
  3. Context Leveraging;

1. Identity Strengthening

The process of strengthening your identity has to do with knowing who you are better than anybody else does, and having the capacity to detachment from consensus.

The more that you break yourself as a person, the more you will melt off the outer layers and come down to your core, and reveal what you really are made off. It’s the opposite of being in your comfort zone.

Having the capacity to test yourself in different situations will reveal who you truly are and allow you to not be rattled by any situation, because you are truly centered due to personal experiences.

Ways to cultivate this include:

  • Performing tasks where you rely only on yourself (from traveling alone to martial arts to trying new hobbies in areas where you have no experience);
  • Performing activities in areas where you have no experience;
  • Challenging your assumptions and “starting from zero” in terms of what you think about yourself;
  • Defining your top values and references of power;

2. Reticle Adjustment

Adjusting your reticle is all about changing how you view the world to ignore the parts that are not of interest in designing your reality. The name comes from your Reticular Activation System, defining what you focus on.

There are several techniques that you can use to change your view. These include, for example, focusing on the positive and consciously ignoring everything that is negative or that doesn’t move you forward. It can include executing a specific routine, ignoring your emotions and context, and achieving consistency through routines and allocations.

Ways to cultivate this include:

  • Committing to a reality (deciding you are going to live by certain values and ignoring everything that doesn’t satisfy those values);
  • Changing your company (breaking away from negative people that question or undermine your confidence, and being in company of people who are achievers and positive);
  • Creating a playbook or routine for sales calls or other activities where you need perseverance, and always “executing the program” regardless of your emotions (with time, the routine becomes the only constant);
  • Accepting your locus of control (what you can change and what you cannot change);

3. Context Leveraging

Context leveraging is all about being able to leverage different situations – both good and bad – to become more centered and resilient. It includes leveraging your fear to know exactly what you must tackle head-on, but also tackling your lowest points and crises in order to work harder than ever to build your dream reality.

It includes always taking your best shot versus being distracted, and committing yourself publicly to achieve something, to make it so demanding that you have to follow through with it. It includes committing to massive goals (like Grant Cardone’s the 10X rule), to create a vision so compelling you have no other choice but to follow through with it. It includes being pragmatic and doing what works versus what you think “is the right way”. It may also include doing pre-mortems – figuring out what will fail and pre-empting it

Ways to leverage different contexts include:

  • Anticipating problems and assuming nothing will work (accepting things will take a lot more effort will make you never be caught off-guard);
  • Public commitment and “burning the bridges” (making a decision and sticking to it regardless of what happens, forcing yourself to perform one way or another);
  • Taking your best shot (when you see an opportunity, going immediately for it, not wasting time or effort, versus deviating and wasting time);
  • Leveraging crises and sober moments (when you truly fail and are at your lowest, using that to rise higher than ever and commit more than ever);


The process of establishing and reinforcing perseverance comprises multiple steps, from your core identity to the lens you see the world with to the specific contexts you act in. Addressing all three is important to effectively become more resilient and face different situations.

The framework itself is a great complement to Kingmaker Influence and Kingmaker Performance – there’s no use in knowing how to take big hits if you don’t perform well and aren’t capable of influencing others in the first place.

Find more of our resources on the resources page, or specifically head to books, articles, reports and/or interviews.

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    Kingmaker Influence

    A set of core steps to establish influence over others in sales, negotiations, or other contexts by leveraging persuasion and influence components.



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