Flipping is one of the Four Ways to handle emotional objections, and it consists of, as the name says, flipping an objection on the person. The simple version is, when the person asks, “Can you do [ABC]?”, you ask them, “Is it OK if I don’t do [ABC]?”, or “Will you do [ABC] instead of me?”.

The Persuasion Psychology Behind the Technique

Flipping simply works because you’re making the other person reply instead of you. They are trying to get you to prove yourself, and you flip this on them.

Simply flip the question that has been asked of you, according to either of the three variations.


(4 in Total)


"Why wouldn't I?"

Sometimes, just asking someone “Why not?” when they are against something will convert them. The simplest example of flipping

"Would you?"

Whenever you ask for something, and the person tries to flip it on you, asking you, “Come on, why are you asking this of me? Would you do it?”, they are flipping against you

"What do people think?"

Whenever you ask yourself what the majority thinks about something – especially when you’re trying to talk yourself out of something – you’re flipping yourself against the majority

Use Cases For the Four Quadrants

Key Takeaways
(3 Total)

How to Stack This Technique