Future lock-in is a technique that consists of giving a short-term benefit in order for the target to commit in the long-term. The crux of the technique is that, in the long-term, the short-term advantage is useless, but to the target, in the moment, it does feel like a big element.
The simplest example of future lock-in is, for example:
- “Sign today, and start paying today“;
- “Sign today, ands start paying 2 months from now“;
- The second case will seem a lot more attractive, although in the long-term, it’s completely irrelevant;