Giving is one of the most powerful principles to trigger reciprocity in the other person. Depending on the accelerators used, someone can give something small and obtain something much more valuable in return.

The Persuasion Psychology Behind the Technique

Giving works by triggering reciprocity, and creating an obligation to give in the other person.

You leverage this technique by simply giving something to the person (preferably, with some of the mentioned accelerators).


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"Let me throw this in"

Interrupting a conversation to say, “Hey, let me just throw this in” is a great example of unexpected giving. I do this as a coach. Randomly saying, “Hey, let me just throw in an extra session”, or “Hey, let me throw in a small discount”

"This is a one-time thing

Telling someone that what you’re giving is something that costs you a lot and that is just for them is giving with a personal touch and showing your sacrifice

"I thought of you"

When you buy someone a specific book, or recommend an article, or do anything else that you know the person will enjoy, you show you paid attention. Just for them

Use Cases For the Four Quadrants

Key Takeaways
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How to Stack This Technique