Identity Labeling

This works as, after you throw out the label, the goal is for the person to acknowledge it. The more they acknowledge it, the more they identify with this trait, and the more you can use it against them later.

The Persuasion Psychology Behind the Technique

The goal is, as with many characteristics, make the person prove themselves. In this case, you’re doing it based on their traits. The people that most prove they have these characteristics are the closest ones to your ideal target/client.

You use identity labeling by picking a personality trait the person should have that is useful to you and then simply planting it in them.


(2 in Total)


"You look like X"

Can be used in a good or bad way. Usually used in an obvious, shady way by salesmen; “You look like the type of person that wants to buy this product

"You really look like X"

Very used by interviewers when they’re hearing about the interviewee’s life story; After hearing multiple experiences around a trait, saying, “You really look like someone who has been an activist for human rights throughout your whole life, right?”

"How are you X?"

A reverse example. Frequently asked by interviewers in job interviews. The candidate is the one labeling themselves with a trait. The interviewer is trying to dig deep and test that trait

Use Cases For the Four Quadrants

Key Takeaways
(3 Total)

How to Stack This Technique