Indoctrination is the process of sharing your view of the world with the person. It can be about ideals, specific techniques, processes or other, as long as they are viewing the world through the same lens as you.

Examples can include:

  • Getting someone to read your 3-step process and memorize the 3 steps;
  • Having a 5-principle framework and getting them to understand the 5 principles;
  • Having a specific terminology for the different client types and getting them to identify with one of them;

The Persuasion Psychology Behind the Technique

This works because getting the person to speak your language and think in your terms persuades more. The person will already be used to you, so it will be less mental effort to buy or adopt what you’re suggesting. It’s streamlined in their mind.

You leverage indoctrination by exposing the person to your way of thinking and doing in some way.


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Marketing funnels

Especially with email marketing, indoctrination is one of the best ways to warm up an audience. By showing people how you view things, the terms you use, and so on, they will know how you view the world, and will more likely end up buying (or doing your ask)

Freemium applications

The freemium model is great for indoctrination. If you use an application such as Netflix or Spotify, you’re used to how they categorize content, how you curate playlists and watchlists, and it will be easier to keep subscribing

Actual religion and cults

In real life, indoctrination is the principle behind religion and cults. The more that someone wants to rise within the ranks of a religion, the more they need to know about its principles

Use Cases For the Four Quadrants

Key Takeaways
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How to Stack This Technique