Pre-Framing

The Pre-Framing stage in specific is focused on establishing your framing, and it consists of four main families of techniques:

• Exclusivity
  • Showing that you’re not available to everyone – someone exclusive and specialized;
  • Techniques: Limited access, specialization, secrecy;
• Authority
  • Showing that you know what you’re talking about and are recognized as an expert;
  • Techniques: Diagnosing, abundance and costly signaling, adverse transparency, displayed authority, social proof;
• Identification
  • Showing that you share the characteristics of your ideal target;
• Positioning
  • Showing that you are unique or different, and stand out from the crowd;