In the specific context of communication and persuasion, this wiki defines presence as your personal intensity and force. Someone that has presence, or gravitas, is someone who is a force, who is felt by others, who is taken seriously.

The Persuasion Psychology Behind the Technique

Presence persuades because people cannot ignore presence. Someone who is more intense communicates higher value and is harder to ignore. It also creates immediate reactions in social terms (it places other people in “low-value” mode or trying to please).

Simply be more presence using any of the existing components (tonality, eye contact, emotion, charisma or others).


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CEO meetings

Anytime a CEO of a company meets with someone in the company, they will probably be intimidated

Frame battles

When two people believe they have the highest value, a frame battle will ensue. Each one will try to get the other one to react or prove themselves. And only one person wins

Authority figures

People such as policemen, military leaders and others leverage presence. For example, detectives will try to act tough in interviews to “break” a suspect. Interviewers will try to act like a “prosecutor” to intimidate and “break” a candidate

Use Cases For the Four Quadrants

Key Takeaways
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How to Stack This Technique