Progress and Loss
Illustrating both progress and loss are two twin techniques of effort manipulation where you both:
- Make something seem as if it’s already in progress, which makes it sound less effortful;
- Illustrate negatively how it would be to actively stop this now, which makes it seem more effortful to stop;
In short, if the person is in the process of buying, for example, you don’t make the purchase seem like a big step that comes out of nowhere. You make this seem like a progress that is mostly done, and the purchase is just the natural continuation, requiring no effort.