Secrecy persuades as, in terms of persuasion, simply stating that the source of something is secret or non-public immediately makes it seem more exclusive or limited.

The Persuasion Psychology Behind the Technique

Secrecy creates intrigue and interest as the person does not share the information that the influencing person (ostensibly) does, creating intrigue and desire. It also serves as a type of displayed authority (the source of information is not the influencing person, but an unknown third-party).

You can leverage secrecy by claiming that a part of your information or processes is not public. This immediately creates intrigue and raises its value.


(4 in Total)


"It's proprietary"

Used a lot in companies, especially startups. Used in a bad way to hide mediocre systems

Investment processes

In terms of asset management, all information is public and equal. It’s the process that is secret and unique. Unique hedge funds are those that have unique processes

Big pharma formulas

Vanguard knowledge. Companies publish a new drug, patent it. After it expires, they change a minor thing and re-release it. Constantly on the forefront of innovation

Use Cases For the Four Quadrants

Key Takeaways
(4 Total)

How to Stack This Technique