PERSUASION WIKI
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Social Proof
Social proof is having your value validated or demonstrated by people. It can be considered a type of displayed authority.
Common methods include:
- Mentioned in Ultimate Persuasion:
- Testimonials;
- Referrals;
- Recommendations;
- Word of mouth;
- Introductions;
- Associations;
- Others:
- High-demand (queues in stores, full calendars, others);
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