PERSUASION WIKI
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Value Identity Contradictions
Value identity contradictions are all about taking an action or option the person has that you don’t want them to choose, and them making it seem like that action goes against their identity. The canonical example is someone telling a friend, “What are you doing? This isn’t like you”.
- For example, if someone doesn’t want to buy, buy you know they invest in things of value, you can say something as, “John, let me pause you for a moment. You’ve mentioned you invest in things of value, but it seems you’re not eager to invest in this. That seems like a contradiction. What do you think?”;
This can be based on traits that they have stated they have, or even traits that you have planted yourself.
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