When you are pitching, presenting or otherwise convincing someone, ideally you have results. Your product is proven, your project achieved good outcomes, or similar. … but there are situations where you may have no results. (Oops) Either it’s too soon to measure them, or someone else caused results to be bad, or the unthinkable happened, […]
Tag Archives: selling
Secret, Superior Sales Technique Masterclass
If you’ve ever tried to sell something, you may know there are countless techniques to do it. Some rely on emotion, some rely on getting the person to collaborate, some rely on leading with benefits, and some are a mixture of these – and more. In this post, however, I want to cover something different: […]
The Basics Of Sales, Marketing, Speaking, Negotiating… and Everything Persuasion Masterclass
Regardless of what use case you have in terms of persuasion, it’s always important to start with the basics. If you already know them, you can review them, and if you’re an absolute beginner, you get a stable foundation to work with. In this article, we are going to cover the basic principles and techniques […]
How Professionals Deal with Objections Using the RFAD Model
A short article on how professionals deal with objections using the RFAD Model (Reshape, flip, accelerate, deflect) in different contexts.